Embedded Finance

Digital technologies are developing at a high rate which was previously unimaginable. The banking sector has been overtaken by the users’ quick requirements, which include adopting the newest technology, turning digital, and becoming ready to serve clients everywhere and every time they want.

In the past few decades, one more innovation is getting popular in the financial sector. Embedded finance is proficient equipment used to serve a large number of clients with financial needs instantly and that too not in the banking app only but on all the platforms wherever they visit. To integrate their financial goods into their ecosystem and offer new capabilities to their end users, non-financial enterprises are now using embedded Finance and Banking-as-a-service (BaaS).

Gone were the days when consumers had to wait for loan approvals and submit applications for them, Now you can get loans at your fingertips within an hour or a maximum in a day. Embedded finance has made it easy from taking loans to shopping online everything has become easy and quick without moving towards the traditional banking method. Modern enterprises are approaching financial software development services to meet the demands of consumers and increase revenue using embedded finance.

What is Embedded Finance?

The market for embedded finance is expanding as a result of rising digitalization across a variety of industries, the adoption of UPI payments, and an increase in consumer and SME loans. Financial services which are not linked to banks are referred to as embedded finance. The modern enterprises that work with banks or financial service providers to offer financial products & services to their digital consumers are known as Embedded Finance.

The pandemic of Covid-19 has driven the cashless economy and enhanced embedded finance utilization. These services are rapidly growing because of the transformation and fourth revolution of all the industrial sectors. According to Statista, the estimated revenue that will be generated by embedded finance by 2025 is anticipated to reach over 230 billion US dollars.

A nonbank firm working as a distributor can increase customer satisfaction and create a new revenue stream using embedded finance without the overhead. In addition to others, merchants, business software providers, online marketplaces, and telecommunications businesses have the ideal opportunity to offer integrated finance. All of these areas have had considerable embedded financial activity and innovation over the last few years, which has been increased by the rise in digital activities.

Modernizing the Financial Environment: The Potential of Embedded Finance

Embedded finance now has the potential of being incorporated into digital interfaces for example customer loyalty programs, digital wallets, shopping carts, or accounting software services. Customers may now obtain financial services as an add-on to their non-financial businesses. Embedded finance can enhance revenue, loyalty, and client engagement for all businesses from small-scale to large companies.

According to Cepterra, of the enterprises that have implemented embedded finance, 94% of them have mentioned that embedded finance has made a positive impact on their business and revenue while only 6% say there was no change. modern enterprises state that after the above responses they are clear that they will keep investing in these finance app development solutions in the future. For this year, 75% of businesses have already set aside $10,000- $1,000,000 & more to invest in integrated financial services and products.

Top Benefits of Embedded Finance

Benefits of embedded finance that help businesses stand out in the cutting-edge market of technology.

An additional source of revenue:

If an enterprise adopts embedded finance in its payment methods, its revenue automatically increases as it receives an additional commission for each transaction made by the customer. They can also earn income from the referral programs.

Attractive products:

Employing embedded finance solutions makes the company’s goods and services more appealing to customers along with speeding up and simplifying payment transactions for practical purposes it also serves as a building block for the creation of the company’s embedded services, which can then be sold as an individual product.

Increase of converts:

Because integrated financial technology ensures easy and rapid access to the payment mechanisms on the website of the company itself, it will be possible to improve website traffic. If you are an owner of a non-financial enterprise willing to offer financial services to customers by incorporating embedded finance with your business you can contact a well-versed finance app development company to help you with it.


Reduced costs are an additional benefit for embedded finance. For their goods and services, many traditional banking systems impose excessive charges. However because embedded finance depends upon technology, it frequently offers its service and products at reduced prices. As a result, individuals all around the globe find it easier to purchase financial goods and services.

Improvement of competitiveness:

In every sector, competitiveness is a prominent factor which is also termed a struggle. However, the non-financial companies that are adopting finance into their services are safe today and enjoy a competitive advantage beyond doubt.

Blockchain in Finance: Blockchain Use Cases and Benefits

Embedded Finance Used cases

A wide range of applications are created by finance app development companies for non-financial organizations. Some of the applications are as follows:

Buy Now Pay Later:

BNPL is a payment service that provides customers the benefit of buying products today and paying the amount in fixed installments. Also, as it is a short-term financing client can get an interest-free installment benefit. This scheme has been introduced in the last few years.

Point-of-Sale Lending:

It is a consumer financing solution offered by merchants at the time of purchase to guide the customer in purchasing products or services. The advancement in technology has made it easier for enterprises or retailers to provide Point-of-sale finance to customers.


Financial solutions assist the business in covering more ground and increasing revenue. One of the most well-known types of embedded finance is service, or FaaS, which offers businesses a range of financial tools for businesses. Companies from non-financial industries can obtain methods of payment without building their services thanks to a fintech provider who develops financial goods.

Embedded insurance:

Embedded insurance is insurance that is connected in real-time with the consumer’s purchase either via product purchase or service at the point of sale. This insurance is smoothly added to the customer’s purchase journey or the price of a product.


Non-financial enterprises should try to shorten and smooth the customer process of purchasing products and services with the top-notch fintech solution, embedded finance, to accommodate eager, modern customers. Keeping in mind that the present era of FinTech innovation is still in its early stages is essential. More financial foundations will be made accessible “as a service” for several client use cases. In the coming years, the growth of embedded finance will open up a wide range of new possibilities for interactions between businesses and consumers and will assist in the expansion of our current awareness of how services are provided.

Popular companies like Amazon, Shopify, Uber, etc are already enjoying better client experience by integrating embedded finance in their fintech services. If you are also a non-financial enterprise wishing to integrate fintech services in your offerings, don’t wait too long to hire a finance app development company that will not only help you incorporate embedded finance into your business but build the best financial services to create the latest features that help you in serving continuously emerging consumer demands with ease.

Frequently Asked Questions

What is the difference between embedded finance and Banking-as-a-service?

Banking as a service is when third-party developers can utilize the banking system and create a financial product using the platform. Contrarily, embedded finance incorporates financial services and goods into everyday products and platforms.

What are the examples of embedded finance?

We do not even realize when and where we are using or we have used embedded finance in our daily life. Some of the common examples of embedded finance are embedded payments, embedded cards, investments, credit, lending, embedded insurance, etc.

Why is embedded finance the future of finance?

A unique and rapidly expanding field in fintech is embedded finance. This is because as it makes financial services easier available and simpler to use for both individuals and companies, it has the potential to radically disrupt traditional banking. Embedded finance may also aid in cost-cutting and boost client and corporate productivity. Embedded finance can support financial integration, the development of the economy, and the increase of worldwide trade.

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Rahim Ladhani

Rahim Ladhani

CEO and Managing Director

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