Digital Marketing Manager

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to generate leads for our mobile application development and web services.
• Utilize various digital marketing channels such as SEO, SEM, email marketing, social media marketing, and content marketing to reach our target audience effectively.
• Conduct market research to identify trends, competitive landscape, and customer needs to refine marketing strategies.
• Manage and optimize digital advertising campaigns to maximize ROI and lead generation.
• Collaborate with the sales and business development teams to align marketing efforts with sales objectives and support lead nurturing processes.
• Analyze campaign performance metrics and generate reports to track progress and identify areas for improvement.
• Stay updated with the latest trends and best practices in digital marketing and implement innovative approaches to enhance lead generation efforts.
• Manage the company's online presence across various platforms and ensure consistent branding and messaging.
• Oversee the creation and distribution of engaging content, including blog posts, whitepapers, case studies, and videos, to attract and nurture leads.
• Work closely with internal teams and external partners, such as agencies and freelancers, to execute marketing initiatives effectively.

Qualifications:

• Bachelor's degree in Technical Background is preferred.
• 4+ years of experience in digital marketing, with a proven track record of generating leads in the IT industry.
• Should have Excellent knowledge of On-Page ,Off-Page and Technical SEO.
• In-depth knowledge of digital marketing channels, tools(AHREF, Keyword Planner, etc)and techniques.
• Must have knowledge of Website optimization and Technical SEO.
• Must have handled team.
• Should have generated leads organically using SEO.
• Strong analytical skills and proficiency in interpreting data to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.