Dwisha Shah: I, Dwisha Shah, a senior content writer, am delighted to welcome Prashant Patil, a digital marketing manager from Nevina Infotech. We have gathered today to discuss an interesting topic: the Digital transformation of manufacturing industries. Hello Prashant Sir, it is great to have a conversation and create awareness amongst companies. Let’s begin with my first and most common question. What is digital transformation according to you?
Prashant Patil: Digital transformation, in simple words, is modifying existing technologies or creating new technologies for revolution in businesses and culture. This transmission of industries in the digital era is digital transformation.
Dwisha Shah: Is the transformation process complex?
Prashant Patil: The transformation process depends on a mindset. How can someone handle this process and provide a better outcome? I think the transformation process can be complex as many organizations undergo the transformation process and fail to take a holistic and focused approach leading to failure. After the pandemic, 60% of businesses have shifted to digital platforms. So the transformation process can be smooth by targeting a particular type of audience and by adopting a focused strategy targeting M&A.
Dwisha Shah: So, according to your expertise, are there any key factors accelerating digital transformation?
Prashant Patil: As we are in a digital era, multiple key factors are accelerating digital transformation.
- There is a change in perspective as consumers now have high values and expectations. The customer wants an effortless but high-quality experience.
- The growing competition adds a lot of pressure on an organization to provide a high-quality item at less cost.
- As there is a shortage of skilled labor, the use of technology has increased.
Dwisha Shah: As these are some obvious known factors, do you have some unknown factors accelerating digital transformation?
Prashant Patil: According to a recent survey, 67% of businesses and organizations shifted to online platforms to retain their sales and profits after the pandemic. It has led to digital transformation for multiple manufacturing industries. So, mostly we can say that it was a non-avoidable situation for every organization.
Dwisha Shah: Why do you think the other 33% still have not adapted to the digital transformation?
Prashant Patil: Multiple industries and organizations still follow their legacy and hierarchy. They still follow the old norms and ways to continue their business. Adapting to the transforming technology can be stressful for them to understand and apply to their daily employment and industries.
Dwisha Shah: Industries shifted or are about to deviate their business to the digital platform; will they retain profit or loss?
Prashant Patil: That is really up to the potential and ideas. If the industry doesn’t meet customers’ requirements, they will experience losses on online and offline platforms. So you cannot blame digital transformation, as it is the owners who need to use mind-blowing marketing ideas. We also have uncountable IT companies who are always ready to help them develop their online business.
Dwisha Shah: Is digital transformation necessary?
Prashant Patil: Definitely. Digital transformation is necessary for manufacturing industries as it has numerous advantages.
Easy lifestyle for both customers and industries
High-quality experience for the user
Higher chances of collaboration
No human error
Increases future digital growth
Dwisha Shah: Those were some mind-blowing benefits you mentioned. Moving further, do you have any examples, or have you witnessed any digital transformation of manufacturing industries?
Prashant Patil: Yes, for over 70 years, MacDon, a manufacturing company, supported farmers and the global community. But unfortunately, they hit a wall by continuing their legacy. So they decided to transform their business digitally. With the help and proper guidance, MacDon upgraded and recollected its platform from scratch. MacDon is considered a true testament to the power the digital transformation.
Dwisha Shah: That was some mind-blowing information! Moving to my last question, Do you think by 2030, there will be a digital transformation of every manufacturing industry worldwide?
Prashant Patil: 99% of the manufacturing industries will transform digitally by 2030. As the government is providing funds to small industries or home-based manufacturing industries, it will be great to have every company have a digital platform for their business.
Dwisha Shah: It was a pleasure talking to you. Thank you for sharing your thoughts
Prashant Patil: Pleasure is all mine!