Magento 2 Advanced Reporting

The Magento 2 Advanced Reporting module is made to help you organize and visualize important metrics. It guarantees access to the tools and functionality needed to monitor and evaluate your e-commerce reporting efficiently.

We’ll walk you through the complex reporting tools of Magento 2 in this lesson. By the end of this guide, you’ll be better prepared to analyze data and stimulate growth for your Magento store.

Worldwide, there are a ton of different e-commerce platforms. One of the most well-known is Magento 2, which was created in response to the need to optimize performance, streamline development, and improve the user experience.

The most recent version of the platform, Magento 2.4, was launched in July 2023. The platform has undergone numerous updates and changes. Due to more technology improvements and corporate expansion, it has greatly increased in popularity.

It is not surprising, though, given the demand for sophisticated reporting tools has increased as businesses grow and gather more data. Let’s go on to more detailed information about this subject right away.

What is Magento 2 Advanced Reporting?

A potent tool that supports eCommerce enterprises in tracking and analyzing their sales data is Magento 2 Advanced Reporting. It examines sales, merchandise, clients, and other crucial variables to inform company decisions. The solution was developed in response to the increased demand in the eCommerce sector for more comprehensive and customizable reporting alternatives. With the help of this application, store managers may access comprehensive information in real-time and learn about customer behavior, sales patterns, and inventory levels.

To help businesses easily create custom reports, set up email notifications, and measure key performance indicators (KPIs) to optimize their online stores, one can hire a qualified Magento developer from a reputable Magento 2 development company like Nevina Infotech.

Any eCommerce or magento ecommerce development company that wants to expand and thrive in today’s cutthroat industry needs this tool. It is a crucial tool for online retailers that wish to maintain their competitiveness and optimize their eCommerce business for expansion and success.

Magento 2 Advanced Reporting Requirements

As was already indicated, using Magento 2 Advanced Reporting is free. Additionally, it is (obviously) only compatible with Magento installations.

To use Advanced Reporting for your Magento stores, however, there are a few prerequisites you should be aware of, specifically:

  • Running on a public web service is necessary
  • Obtain a working security (SSL) certificate for your domain.
  • Verify that your Magento store has been upgraded or installed without any errors.
  • Most crucially, only Magento installations that have utilized a single base currency from the installation are eligible for Advanced Reporting. It won’t function if you handle orders in multiple base currencies.
  • Your Base URL settings in Magento’s configuration are accurate. In other words, the store display must direct users to the secure URL. Aside from that, keep in mind to set Use Secure URLs on the storefront and Use Secure URLs in Admin = Yes.
  • There are no issues with cron tasks on the installed server, and the Magneto crontab is successfully produced at the store’s backend.
  • Data gathering and analysis by Advanced Reporting may take you a day.
  • Setting a preferred time of day for data collecting is one suggested option. By taking this action, you can prevent system overload when it’s most needed.

Key Features of Magento 2 Advanced Reporting

It’s essential to have a thorough grasp of your customers, sales performance, and other important indicators in order to manage a successful e-commerce firm. The following are a few of Magento 2 Advanced Reporting’s main features:

Sales Statistics

You can use this tool to acquire thorough reports on your store’s sales performance. Metrics like total sales, revenue, average order value, and more are available. To better understand your sales trends and consumer behavior, you can filter the data and delve deep into it.

Customer Feedback

We are aware that for every magento development company in India, knowing your clients is essential. You can examine client behavior and demographics with the thorough customer reports provided by Magento 2 Advanced Reporting. Metrics like client lifetime value, repeat purchase rate, and more may be displayed.

Product Reports

Remember that your online store’s center is your product catalog. That are monitor the performance of your products and analyze which ones are doing well or not. You can also see statistics like add-to-cart rates, product views, and conversion rates.


The dashboard of the program gives you a brief analysis of how well your store is performing. Key indicators like revenue, orders, and sales are all available in real-time, and guess what? Access to more thorough reports is simple when you hire dedicated developers.

Benefits of Using Magento 2 Advanced Reporting

If you run an internet business, you already know how important data is to making wise choices that can expand your enterprise. Let’s now talk about the importance and advantages of using this tool.

Adaptable Reports

One of its key advantages is the ability to customize the reports offered by this tool. This implies that the reports can be tailored to certain corporate requirements. Magento 2 developers, for instance, can decide what kind of data points to include in their reports and how to present them. This customization level can help you understand your company’s success at a deeper level.

Comprehensive Reporting

The tool offers thorough reporting features that address every facet of your organisation. Work with a professional Magento Developer who can track everything from sales to consumer behavior to website traffic. You can use this information to inform wise decisions promoting growth and boosting revenue.

Reporting in Real Time

Real-time reporting is another advantage of adopting Magento 2 advanced reporting. You may therefore constantly have the most up-to-date information about the success of your business. You can identify issues early and take corrective action before they get worse with this level of real-time information.

Identifies Trends

The performance of your company can show patterns. You can spot trends that will help you make strategic decisions for the future of your business by tracking sales, website traffic, and consumer behavior over time. For instance, you might modify your marketing plan if you observe that sales are typically higher on particular days of the week.

How to Set Up and Use Magento 2 Advanced Reporting?

Hire a certified Magento developer to show you the simple procedures for installing and using the tool:

Step 1: Install Magento 2

Installing the platform itself is the first step in setting up Magento 2 development services. After that, you can download Magento 2 from the official Magento website and install it by following the directions.

Step 2: Install the Advanced Reporting Extension

The next step is to install the Advanced Reporting Extension after Magento 2 has been installed. You can find this extension on the Magento Marketplace, and it provides all the resources required to produce sophisticated reports.

Step 3: Configure the Extension

You must set up the Advanced Reporting Extension after installation. In order to create the reports, this entails configuring the data collecting and reporting parameters. The magento development services admin panel contains access to the extension’s settings.

Step 4: Generate Reports

The Advanced Reporting Extension is set up and configured, and you can begin producing reports. You can utilize the pre-built reports included in the extension or design your own. The report will be generated for you when you have chosen the report you want to create, the date range, and any other filters you choose to use.

Step 5: Analyse the Data

Analyzing the information gathered is the last step in setting up magento development India. You may learn a lot about your online business from the reports the extension generates, including information on sales, clients, items, and more. You may make more informed judgments about the operation of your online store by analyzing this data to find trends and patterns.

Grow Your Business With the Magento 2 Reports Plugin

It’s undeniable that Magento’s Advanced Reporting has a lot of benefits. By providing thorough reports on consumers, goods, and orders, retailers can learn useful information about the effectiveness of their stores.

Its exceptional qualities make it the go-to analytics module for Magento website development:

  • Advanced Reports: The Mageplaza Advanced Reports extension provides the following more reports in addition to the reports that are included with Magento 2 by default: Extra Card reports (Pro version), Extra 8 Sale By reports (Ultimate version), Conversion Funnel, Repeat Customer Rate, and Sales Report by Location
  • Personalized Report Periods: The Mageplaza Magento 2 Reports module allows store administrators to customize the data gathering period. The time frame can be one day, week, month, or anything else. Store owners, in particular, can easily compare two different time periods. Using this month’s sales as an example and contrasting them with last month’s. As a result, it is blatantly obvious whether the change is for the better or worse when you hire a Magento developer.
  • Reports Shown in Charts: Line charts will be used to provide reports on the proportion of repeat customers, transactions, overall sales, average order value, tax, and shipping. Giving them this visual aid makes it easier for business owners to track, contrast, and comprehend statistical information. The rates between the figures are also shown on each graph, with red signifying favorable statistics and green denoting unfavorable ones.
  • Customizable Dashboards: With an innovative function, store owners may quickly change the design of the Magento 2 admin dashboard. You can organize figure portions or drag and drop report cards without any issues. Pulling the double arrow will also allow you to adjust the report board’s size. The dashboard interface can be made neat and orderly with these two components.
  • Multiple Report Dashboards will automatically send emails to customers to offer them deals and remind them of their shopping carts, according to multiple report dashboards. Additionally, the store owner is able to monitor stats like the recovery rate, sent error, and cart abandonment rate owing to built-in report tools.

Tips and Tricks For The Magento 2 Reports Extension

You could run into a few frequent problems when utilizing Magento 2 Advanced Reporting. Your reports’ accuracy and performance metrics may be impacted. The following are important issues to address:

Data Precision

In order for the extension to function properly, data collection must be enabled. Maintain the accuracy of your reporting data by making sure that your cron jobs perform as expected. To gain significant insights, data collection must be timely and consistent.

Configuration of Secure URLs

You can keep your online space secure by setting your base URL to point to the safe URL. It improves your Magento e-commerce’s security and user confidence. To prevent problems with mixed material, regularly use secure URLs on the storefront and in the admin panel.

SSL Certificate

Verify that your website has a working SSL certificate by checking. A legitimate SSL certificate increases user trust in addition to security. It’s a crucial component in ensuring safe transactions and data security.

System Burden

To avoid system overload, think about arranging data gathering during off-peak hours. It ensures that even during excessive traffic, your website keeps running well. Additionally, it avoids potential interruptions.

Verify Sales Data

A critical step in ensuring the accuracy of your data is reviewing sales-related. Cross-referencing it lets you quickly spot and take care of any discrepancies, ensuring that your reports offer trustworthy insights.

How to Get the Most Out of Magento 2 Advanced Reporting?

Let’s examine some advice for maximizing Magento 2 Advanced Reporting’s value:

Create Custom Reports

The tool provides a number of pre-built reports that might reveal insightful information about your eCommerce store. However, These reports can be tailored to meet your company’s needs better. To concentrate on particular data points, for instance, one can add or remove data columns, change the type of chart, and apply filters.

Make use of dashboards

Additionally, it features dashboards that can give you a quick overview of how well your store is performing. These dashboards can be customized to show the most important parameters to your company, such as revenue, order volume, and customer acquisition. The dashboard makes it simple to spot patterns and take appropriate action to improve your eCommerce store.

Create recurring reports

To be informed about your store’s performance, you can schedule reports in the tool. Additionally, crucial indicators like sales, traffic, and conversion rates are regularly updated by email. This might let you monitor your store’s performance without constantly logging into the reporting dashboard.

Monitor Client Behavior

Tracking client behavior is one of its most potent aspects. You may learn more about how clients use your business by looking at the sites they visit and the products they view. This might assist you in understanding the demands and preferences of your clients so that your eCommerce store can be optimized accordingly.

Analyse Sales Results

Sales performance is a crucial area to concentrate on with Magento 2 Advanced Reporting. With the help of this feature, you may learn about your store’s sales patterns, including the most popular products and profitable promotions. You may use this to find growth possibilities and make data-driven decisions to maximize your store’s performance.


You are now completely prepared with the information to make the best decisions for your business because you have a thorough understanding of the features, advantages, and advice on Magento 2 advanced reporting.

Utilize the capabilities of Magento 2 advanced reporting and other Magento 2 Extensions to get knowledge of your company’s performance, spot trends, and make data-driven decisions that promote expansion and profitability. Make contact with the ideal partner who can assist you in implementing and maximizing their potent tools. For companies wishing to succeed in today’s cutthroat business environment, their proficiency in Magento 2 development, customization, and dedication to providing great results make them the right choice.


What makes Magento 2 Advanced Reporting different from basic reporting tools in e-commerce platforms?

The Magento 2 Advanced Reporting module was created especially for Magento 2 e-commerce companies. It provides a full array of reports tailored to fulfil online retailers’ specific requirements, in contrast to simple reporting solutions. It gives organizations the tools they need to make data-driven decisions and spur growth by providing in-depth insights into sales, consumer behavior, product performance, marketing effectiveness, and more.

Can I customise Magento 2 Advanced Reporting reports to suit my business’s specific needs?

You can, indeed! The high level of customization offered by Magento 2 Advanced Reporting is one of its main advantages. You may customize reports by choosing specific date periods, using filters, and modifying report styles to meet your business objectives. Because of this flexibility, you can concentrate on the KPIs that are most important to your e-commerce operations.

How often is the data updated in Magento 2 Advanced Reporting, and why is real-time data important for e-commerce businesses?

Real-time data updates are provided by Magento 2 Advanced Reporting, guaranteeing that you have access to the most recent data. Because it allows you to immediately respond to shifting market conditions, monitor the effectiveness of current marketing initiatives, and make timely improvements to your operations, real-time data is crucial for e-commerce enterprises. Being responsive is essential for being competitive in the quickly changing e-commerce environment.

Rahim Ladhani

Rahim Ladhani

CEO and Managing Director