Raw data is primarily collected from several resources, such as business system databases, social media, spreadsheets, and other platforms.
Magento Business has the main purpose of helping you store data in the centralized warehouse portals or repositories for conducting in-depth analysis.
Every single data to which Magento Business brilliance helps you collect more information from the diverse resources that will merged and convert into specific usable formats.
In-depth analysis is implemented by Magento Business Intelligence, which helps to recognize trends, relationships, and patterns within the collection of stored data.
Magento BI produces customizable dashboards and other reporting tools. These dashboards provide a visual representation of your data.
The platform allows for detailed customer analysis and segmentation. This helps them understand customers’ behavior, preferences.
Magento BI helps in attributing revenue to specific actions or campaigns, giving them clarity on what drives sales and what doesn’t.