An ideal candidate for this role would be one with hands-on technical experience on the Salesforce Marketing Cloud platform.

Part of this role:

• Plan, build, test, project & stakeholder management) for Marketing Technology Stack (including SFMC, braze, Vibes, etc.) and lead all innovation on the platform to drive specific business and customer KPIs SFM

• Be accountable for building integrations with internal and external apps on the platform

• Work closely with the data engineering team to build data integrations scalable into and out of the platform

• Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best-in-class email templates with highly dynamic and personalized content

• Manage Automation in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures

• Build responsive web cloud pages for use cases such as landing pages, survey forms, and campaign products

• Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously

• Monitor data streams for latency and quality issues Braze

• Setup Braze platform with necessary data pipelines and tracking, in collaboration with the app/data engineering team, to send a push notification, in app messages etc.

• Set up Braze integrations with other Martech systems (e.g., SFMC, vibes) to orchestrate communications across email, push notifications etc.

• Build Braze-powered in-app gamification experiences via html, CSS, and JavaScript bridge to fetch data from different databases via APIs

Key KPIs:

• Ensure operational hygiene across all systems

• Successful short-term and medium-term feature deliveries with minimal critical bugs.

• Scaling up the share of the mobile channel as a proportion of total revenue with personalized push notifications, in-app messages etc.

• Scale-up in-app gamification experiences, that is aligned to the business strategy to drive repeat app visits

Desired Skills and Experience:

• 5+ years of hands-on experience working on Salesforce Marketing cloud + Braze preferably or any other marketing automation platform

• Computer engineer and/or hands-on experience writing code in HTML, CSS, SQL, and JavaScript/AMPScript/Similar scripting language for any other marketing automation platform

• Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder, and Content Builder.

• Experience building applications and innovative email templates on the platform that drives business KPIs

• Fundamentally curious and always tinkering and exploring new tech