No company is now isolating their business to only a single set of customers- either consumers or business. With the rapid and dynamic changes in the business environment, more and more companies are nowadays, selling to both customers and businesses. Companies that are manufacturing products or selling them to large enterprises are able to reap the benefits of economies of scale and yield huge margins selling directly to consumers against just selling products to companies at a bulk discount.
Let’s understand this better with an example. Take a manufacture. They are the best practical cases of selling both to customers and businesses. They usually cannot sell enough direct to consumers to generate ample sales or rely solely on B2B sales.
With the rise of the digital era and consumers’ preference towards online shopping, sellers, whether manufacturers or retailers are shifting their focus on eCommerce. This opens up the doors for their products and services to both customers and businesses. Earlier, there would be different eCommerce sites for B2B and B2C operations. However, with the growth in eCommerce development, sites now have a unified dashboard for both B2B and B2C sides.
Nonetheless, having an eCommerce site is one thing, and developing one with the perfect eCommerce platform is a completely different ball game. In such a dilemma, the Magento eCommerce development platform is your best choice.
Keeping in mind the benefits of having a unified eCommerce site for B2B and B2C operations, and also touching base with Magento, Nevina Infotech has prepared this article for you to grasp the concept fully. Let’s read on to know some of the major reasons why it’s good to have a unified eCommerce site.
Unified Catalog Management for B2B and B2C
A single eCommerce site simplifies the tasks of managing the two catalog of products for B2B and B2C eCommerce. A quick tip would be to turn on or off certain products for either B2B or B2C users. Make sure you hire magento developer in india to seamless connect your B2B and B2c functions on your Magento e-store.
You won’t have to worry about updating your product catalog separately. You can simply upload your list of products on a single site. The same applies if you’re also integrating your store with other marketplaces. The incoming orders from multiple places can be fulfilled easily from one unified store. Even your inventory is kept securely on one site rather than handling two, which might lead to errors.
Simpler Branding and Marketing
This is one of the key advantages of having only one site. You have only one brand and image to showcase. This does not create any confusion as to which direction the marketing and promotional efforts need to take. Another aspect is that by having only one eCommerce site, you can save a ton of money in marketing and advertising costs that would be associated with two sites. This also reduces any confusion in the minds of the customers on which site they should visit.
Lower Operations Cost and Easy Operations
The technical work that goes into operating an eCommerce site is doubled with two separate sites. Having a unified B2B and B2C site reduces the amount and costs of operations needed. The investment is focused on one site, and ROI is improved by selling to both customers and businesses. Having one site makes operations easier, as well. Once your site is ready, you need to integrate certain tools such as CMS, ERP, and other tools to only one site instead of two. Ultimately, your integrations and systems are consolidated to one place.
Reduction in Time to Buy for B2B Customers
Businesses are extremely particular when they are buying and selecting products. A unified site makes the B2B process similar and simplified, just like the B2C purchase process. This allows businesses to search and buy products faster and significantly improves their experience on the site. A unified website allows brands to provide a consumer-like shopping experience with a few additional options such as better pricing, invoices for B2B customers.
Improved Shopping Experience
Having a dedicated eCommerce site for both B2B and B2C sales is useful is channeling your efforts towards creating the optimum shopping experience for potential customers. Generally, it is consumers who got a better shopping experience than businesses. However, a unified site will enable you to provide the best online shopping experience for both sets of clients.
The advantages of having a unified B2B and B2C eCommerce site are many. These are only a few points that we thought to share with you. As mentioned earlier, there are several eCommerce development platforms on which you can build your site. If you choose Magento, then hire magento developer online to give you the best access and resources for creating your eCommerce store. As the virtual marketplace is upending the rules of buying and selling, it is believed that brands with a unified eCommerce site catering to both customers and businesses have a greater chance of survival and success.