With the trend shifting towards online shopping, many entrepreneurs are going for online startups. While going for an E-commerce site, the majority of businesses struggle to choose the right CMS due to befitting claims by different platforms. If your business needs to make such a choice, you are required to weigh in different factors before making the decision. Magento would be the perfect fit and would check all the boxes in any type of business. If you are wondering why the bulk of the companies hire magento development services to create their website, the answer is straight forward. Magento has maintained its numero uno position on the Internet Retailer Top 1000 list for the last four years. There are 202 Magento users in the top 1000 list. It handles more than $155 billion transactions annually.
While choosing a CMS, the key factors considered by online businesses are the user-friendliness and ease of use. Let us see how Magento fits these parameters.
1. Support of Magento Community
Magento is an open-source CMS, which that the large community of Magento developers spread across the globe is working 24X7 to make it bigger and better. Due to this very reason, the amount of customization one can do using Magento is increasing day by day. Businesses without much technical know-how, are taking the help of a magento development company to take customization to a new level. Moreover, a subsection of the Magento community is dedicated to debugging Magento by releasing new extensions and patches regularly. This means businesses are not dependent on a specific vendor for fixing the bugs.
2. Easy Hosting and Setup options
Magento poses no restriction on the hosting services to be used for hosting your website. You can choose a hosting solution according to your scale and available funds. It is also easy to migrate from one hosting solution to another if you are using Magento. This feature would save a business from huge losses, whenever a specific hosting solution provider is banned temporarily or permanently due to any nefarious activity in cyberspace. A business operating in multiple verticals would require multiple online stores (for different product lines). Magento users don’t need to set up multiple websites; instead, they can manage multiple stores by the same admin panel. Companies in India wherein people want value for money can hire magento development services in india to not only set up multiple stores but also get services to own multiple domain names, IP addresses, etc.
In the era of digital marketing and SEO, you will need to run marketing campaigns and continually update the content, look and feel, etc. of the website. The businesses rely on the user-friendly dashboard of the admin panel for doing these things without wasting much of their time. It means that businesses can focus on their core competency. The Magento user-interface is lucid with excellent site structure and navigation features making the customers crave spending more time on the website. Nevina Infotech underlines the importance of selecting a proper theme which is easy to modify, great for SEO purpose, and grabs the attention of a wide range of users. Moreover, the user-friendly responsive shopping carts in Magento make the store perfectly suitable for providing a rich shopping experience to the Mobile Users. Apart from being m-commerce friendly, it also supports integration with third-party software which can provide supplementary features.
4. Performance and Scalability
Magento is high on performance especially since the launch of Magento 2.0 which has n number of optimizations like full page caching, use of varnish based network, maximizing browser cache usage, etc. to drastically reduce the page weight and enhance the response time. It optimizes site performance while using minimal resources. The Magento platform delivers a high level of scalability. Not only the business can include infinite products to their catalogues, but also multiple orders can also be processed simultaneously.
5. SEO friendly
Magento comes with tonnes of pre-loaded SEO friendly features, e.g. integrated Google maps, Search Engine friendly URLs, Review moderation, automatic generation of search terms, etc. to name a few. This enhances the flow of organic traffic on the e-commerce website. Websites having regional content, e.g. in Hindi can hire the expertise of a magento development company in india to fetch maximum benefit of SEO services of Magento.
Magento is improving day by day due to its active community constantly looking to upgrade features and fix bugs as soon as they are exposed. Magento is the go-to CMS for any online business looking for ease of use and user-friendliness irrespective of the type or size of the business. No online business is complete without Magento. It is a one-stop solution for all their problems.