Businesses around the world are trying to make a seamless transition from physical stores to digital stores due to the surge in eCommerce trends. Nowadays, having an online store is more of a need rather than want. Whenever businesses decide to shift to a digital platform, they face the problem of plenty. There are plenty of choices for an eCommerce platform. The most alluring ones are the open-source options as there are no costs involved. Nevina Infotech, through this article, tries to highlight what Magento Community Edition (free version) has to offer as an open-source eCommerce platform?
Magento CE provides all the basic functionality required for an online store varying from catalogue management and cart management to checkout and payment module. Magento CE updates the features regularly to keep abreast of the latest eCommerce trends. Due to the availability of core as well as auxiliary features, the dependency on external integrations is minimal, reducing the overall cost of operations. The platform supports secure SSI transactions with protected authorization to keep the data safe. It supports payment from more than 50 different gateways giving the customers a wide variety of payment options to choose from. The community support ensures that the platform is secure and up-to-date in spite of being free.
SEO & Promotion
Just being online is not enough for garnering business, you need to show up in search engines whenever a user searches for a product related to your business. Too many sponsored adverts can burn a hole in your pocket. Businesses plan their marketing strategy around SEO which can bring traffic to your site without any adverts. Magento CE has in-built SEO features improving your search rankings which in turn increase the organic traffic to your site. Magento also supplements it with promotional tools along with SEO capabilities. It provides you with features like discount and coupon codes, targeted marketing, cross-selling and up-selling, etc. to name a few. Customer alerts can be automated in Magento, which informs the customer of price variations, or availability of products without your intervention. Many businesses hire magento developer to integrate customized promotional tools within their stores.
Ease of Usage & Aesthetics
Magento comes with an impeccable user-interface suited for users of all genres. Even a naïve user can set up and manage an online store without any technical assistance. The businesses can customize the code freely due to the open-source nature of Magento to fulfil their requirements. Not so tech-savvy businesses can hire magento developer online alsoto customize the aesthetics or any other aspect of their website. Magento has a gigantic collection of free themes and templates to control the look-and-feel of the online store. Even the paid themes are fairly priced, starting from as low as $1.
Truly Global Platform
Multi-National Corporations are flabbergasted by the truly global nature of the Magento platform as it supports multiple languages and multiple currencies. The ability to load pages in a local language based on the user’s location makes it the perfect fit for global businesses’ premise of “Think Global, Act Local”. Things can become tricky when you are working in a diverse country like India. If you want to load the website in different languages depending on the region, it is suggested to hire magento developer in India for better results. Another issue with global businesses is the popularity of different types of devices and browsers in different markets. Magento is compatible with different browsers and devices. The Magento stores are responsive, so the size of the images and other objects on the site automatically adjusts according to the device’s screen size.
Another area of concern for businesses is the indirect costs and charges involved with free platforms like Magento. To elucidate, let us see the indirect costs involved with Magento. There are no charges up-front at the time of installation. Any hosting solution can be chosen for running the Magento store as per your convenience. No transaction fee is charged by Magento from the customer or business. The only charges are the fees charged by payment gateways. There is an ample number of free third-party add-ons, templates, and themes available with Magento so that the businesses can run their operations free of cost.
Another important facet of Magento is the ability to offer blogging functionality. In today’s competitive scenario, businesses need to interact with customers fully. Businesses are launching their social media pages and blogs to create content to engage customers. Creating unique and engaging content also improves the search rankings of businesses as it is an effective SEO strategy. This functionality can be integrated into the online store but a word of caution – hire best magento developer only to knock its full potential.
Any business aspiring to scale new heights by going online should switch to Magento Community Edition. The primary motivation can be to enhance your store with thousands of out-of-box features without spending a penny. The secondary motivation can be the ease with which it can be customized to meet your ever-changing strategies to survive in this cut-throat competition. Moreover, if you are planning to tap into new markets, Magento’s multi-lingual platform can provide you the perfect stage. To conclude, whatever is the nature of the business, Magento is the perfect choice for your online store.