Companies running online businesses are savagely promoting their websites for escalating their revenues. However, the entire exercise results in naught without focusing on the checkout process of the online store. Online users are nowadays facing the problem of plenty as there are gobs of online stores promoting aggressively. So, shoppers are spoilt for choices. Stores need to give them a compelling and satisfying UX for which companies hire magento developer at a hefty price. Enhancing the speed of page loading has been the focal point for websites as a process of enhancing the UX. Nevertheless, it has been proved by studies that 7 out of 10 online shoppers leave the shopping process in between. This article showcases the importance of an effortless checkout process.
Importance of The Checkout Process
The websites focus on garnering online shoppers without making a sincere effort in engaging them. Even after spending time on the website and adding items to cart, online shoppers abandon their shopping carts due to a complex checkout process. Studies suggest that one-third of shoppers depart on reaching the checkout page. A cluttered and arduous checkout page can dent the revenues of the business to a considerable extent. The sales funnel incomplete without involving the checkout process. Magento 2.0 has included a one-step checkout process, which amplifies the process by 40% in comparison to the default checkout process. This shrinks the cart abandonment and boosts the conversion rate. Let us go through the key benefits of a one-step checkout process.
Guest Checkout And Address Suggestion
Many online shoppers are concerned about their privacy and do not want to share their contact information. To address the concerns of such consumers, Magento 2 has incorporated an innovative guest checkout wherein the unregistered users can do shopping without any prerequisites. It also benefits the customers not willing to expend time in registration or to opt for a one-off purchase on the portal. However, it is suggested to hire best magento developer for an efficient and smooth guest checkout process.
To make the process more convenient, the address suggestion option has been included, which suggests the address with the help of Google maps. As the user starts keying in his address, a list of addresses is generated, based on the locality of the customer. The user can simply select the address from the drop-down list to save time.
Elegant UX Features & Ease of Customization
The suave and elegant checkout process of Magento 2.0 lifts the User Experience to a new high. The most appealing feature is that the entire checkout process has been revamped to fit into one page. The country of the customer can be automatically filled with the help of GeoIP localization technology. Moreover, the responsiveness of the process adds to its allure. Another revolutionary feature is the automatic updating of grand totals and subtotals whenever there is an alteration in order. Moreover, the checkout process can be customized easily without any technical expertise. The irrelevant fields can be disabled, and the order of the fields can be changed effortlessly. On top of that, additional custom fields, e.g., coupon codes, comments, etc. can be included as and when required.
Multiple Shipping & Payment Options
The checkout process contains almost all the known payment modes, including debit cards, credit cards, Paypal, digital wallets, etc. A default payment method can also be set to trim the shopping time. Transparency can be ensured by displaying shipping charges on the spot during the checkout process. On modifying the address, e.g., zip code, country, region, etc., the shipping rates are automatically calculated and made visible to the user. On changing the shipping method or payment mode, the total is automatically updated to specify the exact cost to be borne by the customer. Furthermore, it supports external extensions to integrate a new payment mode into the checkout process.
Concluding Remarks
Magento 2.0 has reformed the online business market by commencing the avant-garde one step checkout process. It not only accommodates all the necessary steps required for a conventional checkout system but also offers seamless UX to the shopper. The customer is not required to move to and forth for completing the purchase. Instead, all the essential details are provided then and there itself. The customers can amend the quantity, shipping method, payment mode, etc. without breaking a sweat. The cost is automatically revised once the order attributes are revised. Eventually, the one-step checkout process allows the customer to focus on the shopping part, rather than the other petty checkout issues.
