progressive-web-app

As consumers expectations for a frictionless shopping experience, businesses are embracing enhanced web applications. Progressive Web Apps (PWAs) stand out as one of the most viable solutions to provide an interactive shopping experience.

Feeling unsure about where to start? This article will cover the best progressive web apps (PWA) examples for retail and ecommerce that suit your needs!

What is a progressive web app?

A progressive web app (PWA) is a web that includes functions like a native app. Developed with common technologies such as HTML, CSS, and JavaScript, PWA is easier to develop and more time-saving than building an application from scratch.

Benefits of PWAs for retail and eCommerce:

  • Enhanced user experience: Thanks to its responsive user interface, users can enjoy a smooth shopping experience. You can expect the customers to interact more with your website with the easy navigation.
  • Improved performance: PWAs use service workers to cache data. This means users can enjoy a faster loading speed when in low-connectivity.
  • Time-saving: Users can add PWAs to their device’s home screen in a few clicks instead of installing a native app, which can be time-consuming.
  • Cost-effective: For businesses with limited budgets, PWAs are to go for. Developing a single PWA can be more cost-efficient than developing a native app.
  • Secure: PWAs use HTTPS security protocols to secure customers’ online transactions. Thus, you can enhance customer retention rates and increase customer confidence in buying through PWA.

Because of such positive influences on retail and eCommerce, PWA technology is also applied in retail management systems to speed up retail operations without any interruption by the poor Internet.

What makes a good PWA?

A good progressive web app includes many criteria:

  • Reliable: PWAs should be reliable, providing a consistent experience regardless of network conditions.
  • Fast: Speed is important. PWAs are designed to load quickly, ensuring users can access content and functionality swiftly, even on less powerful devices.
  • Engaging: The user interface of a PWA should be intuitive, user-friendly, and visually appealing.
  • Offline: One of the key features of PWAs is the ability to work offline or with limited connectivity. A good PWA should provide essential functionalities even when the user is not internet-connected.
  • App-Like: PWAs aim to deliver an app-like experience within a web browser. This includes features like smooth transitions and gestures,…
  • Push Notifications: PWAs can leverage push notifications to re-engage users and provide timely updates.

PWAs are becoming more popular and widely adopted by ecommerce and retailers. Specifically, 9% of eCommerce companies intend to invest in Progressive Web Apps (PWAs), while 8% have already integrated them into their platforms, indicating a growing trend in adoption.

The decision to transition to PWAs proves to be beneficial for ecommerce stores. Google highlights that businesses making the switch typically witness a substantial 20% increase in overall revenue, with a doubling of conversion rates on mobile devices in some instances. Besides, companies embracing PWAs often experience a surge in user engagement, from 20% to 250%.

PWAs’ popularity can be attributed to their effectiveness in addressing the evolving user behavior. As 65% of users do not download any apps on their phones, PWAs provide a smoother gateway for online consumers to engage with ecommerce websites.

Progressive Web Apps Examples

Need some inspiration to revamp your e-commerce website? Because you’re in the right place! Let’s take a look at these e-commerce and retail PWA examples:

1. AliExpress

aliexpress progressive web app homepage pwa

Aliexpress is one of the leading e-commerce international marketplaces. Since its mobile app excelled in user experience, the company found a way to innovate its website. The company aimed to bring a more immersive experience like the one on the mobile.

At first, Aliexpress witnessed a high rise in mobile commerce and invested in establishing their mobile presence. However, there was a gap between the mobile and website experiences.

Previously, their platform was only partially optimized for phones, while their website was their main source of discovery. Thus, they created a PWA (m.aliexpress.com), combining the elements from the app with the website.

The results are astonishing: Aliexpress’s conversation rate increased by 104%, with an 84% increase in iOS conversions. Besides bringing a better user experience, the company can prompt users to engage more on the company’s website. Specifically, users visit twice as many pages per session. Also, the time spent per session increased by an average of 74% on all browsers,

With the ability to adapt to different browsers and offline use, Aliexpress’s new PWA provides users with a quick loading speed of between 3 and 5 seconds.

2. Target

Target

Target is one of the largest retail chains in the USA. To create a seamless customer touchpoint, Target introduced a PWA. Thus, the huge number of online transactions has increased.

Users can now move from different devices to make their purchases. For instance, users can browse for products on a mobile device and make transactions on their computer.

In 2023, about 42.2% of people will use the internet on desktop computers, while 55.9% will use mobile devices. Since 76% of customers want the same good experience on a computer or a phone, companies opt for progressive web apps.

What makes Target one of the main examples of progressive web apps? Creating an app-like interface, Target enticed users for different reasons:

  • Convenient add-to-cart option;
  • Fast-loading images regardless of size;
  • Responsive and interactive display.

After the implementation of PWA, the number of app users increased considerably (more than 60%), and online transactions also increased significantly.

Furthermore, Target’s fast loading speed facilitates a better user experience. Indeed, pages that load within a few seconds have almost 9% of bounce rates, and pages that take time for more than 5 seconds have more than 30 % of bounce rates.

3. Alibaba

alibaba home page deals 1

Alibaba, a top e-commerce marketplace, has embraced Progressive Web Apps (PWAs) for a superior mobile experience.

The mobile web is their primary source of discovery and retaining usage. They always look for ways to innovate the design and enhance the performance on mobile but still, find it challenging to create a satisfying experience.

The mobile browsing journey was a part of their strategy to convert non-app users to using the app. However, it turned out that the app didn’t meet their expectations, and many decided to stay on the web. Users instead complete the transactions directly from the browser quickly and conveniently.

Why Alibaba chose PWA:

  • Superior Mobile Experience: Alibaba prioritizes mobile web for discovery. PWA ensures high-quality and reliable touchpoints, offering both web and app options.
  • Competitive Advantage: Coexisting web and app presence gives Alibaba a competitive edge, enhancing visibility on Google and social media.
  • Increased Conversions: Alibaba’s PWA integration led to a 76% increase in gross conversion rates across platforms.

Alibaba experienced great results after the launch of its PWA:

  • Loading Speed: Lag-free loading with error-free content display.
  • Implementing an add-to-home-screen prompt resulted in users re-engaging 4x more often than other mobile users.
  • User Engagement: 4 times higher interaction rate from the “Add to Home screen” prompt.
  • Conversion Rates: 76% higher in cross-browser conversions.
  • User Growth: 14% increase in monthly active users on iOS and 30% on Android.

4. Flipkart

Flipkart

Flipkart is one of the major eCommerce competitors in India. Their journey of developing PWA began in 2015. Given the low internet penetration of 27% in 2015 and intermittent connection, the company made online shopping more accessible with Flipkart Lite. This led to a 70% higher conversion rate for users who installed the app and a 40% higher re-engagement rate.

Now, Flipkart has advanced to PWA with interactive elements. Users can browse the web to find different product categories, offers, and discounts. Online shoppers can easily search for the products they want with accurate search capability.

Flipkart organizes their on-sale products into groups of 3 blocks. Each block contains 4 items, which pop up quickly upon hovering the mouse. With a user-centric design, Flipkart puts the latest discounts at the beginning of each category, allowing shoppers to get the best deals.

5. Blibli

Blibli

Blibli is a big marketplace in Indonesia. With many web users coming from mobile, they decided to develop PWA.

To effectively carry out a progressive web app, they assess 3 main criteria:

  • User demographics: Blibli’s customers belong to the low and middle-income classes. This demographic often utilizes mobile devices falling within the low or mid-end categories. Understanding the user profile was crucial in tailoring a solution that aligns with their technological preferences and limitations.
  • Connectivity challenges: Due to the diverse geographical landscape in Indonesia, Blibli realized that network connectivity could be unreliable in many regions.
  • Product inventory: With a high level of Stock Keeping Units (SKUs), Blibli had to ensure that the chosen technology could handle its extensive product offering to users.

As a result, their PWA is a success:

  • Less than 1MB website – resulting in 3 times faster loading time.
  • 24 times more lightweight than Blibli’s Android app
  • 42% reduced bounce rate
  • 8 times more conversion rate.

6. Walmart

Walmart

Headquartered in Arkansas, Walmart is a multinational retail corporation in the USA. As a retail giant with thousands of product offerings, they aim to develop PWA to enhance their website.

What makes Walmart a primary example of PWA?

  • Effective push notifications: Help their customer base with coupons, deals, and new products.
  • Geo-tracking feature: Identify the best-seller in the user’s area and recommend the product on customer’s list.
  • Seamless integration of online purchase and delivery choice for each transaction.

Walmart’s PWA allows users to discover the latest deals, easily find products, access content offline, and enjoy a simple checkout process.

7. Pure Formulas

Pure Formulas

The healthcare industry is getting competitive. Thus, health supplement companies are looking for ways to get ahead, one of which is US-based Pure Formulas.

Pure Formulas discovered that their mobile app and website suffered from a high bounce rate. Also, the checkout process could have been more active, significantly affecting customer experience and high cart abandonment.

The company began with a flexible mobile site and a secure HTTPS connection. They aimed to understand how this technology could genuinely enhance the mobile experience. PureFormulas set clear goals:

  • Boost conversion rates and average order value (AOV).
  • Reduce cart abandonment.
  • Speed up page loading times.
  • Bring an app-like feel to the checkout process.

Therefore, they developed a PWA to achieve their goals. After transitioning to PWA, Pure Formulas experienced positive results:

  • A 20% boost in conversion.
  • A 10% increase in order value on their platform, facilitating their business expansion
  • 23% higher revenue per visit on the PWA
  • A 14% increase in the conversion rate
  • A 9% improvement in average order volume.

8. 5 Miles

5 Miles

5 Miles is the ultimate connection for users to buy, sell, and trade their goods locally. From cars to clothing, kitchenware to second-hand possessions, the website offers an array of products for users to choose from.

However, 5miles encountered an issue when attempting to deliver a mobile web user experience as engaging as their native app. Their main source of customers found the company’s website through mobile web. Yet, there were high bounce rates and low retention rates due to unresponsive websites and slow loading speeds.

5 Miles then convinced the users to download the application. They faced difficulty with the high app development cost, and customers were unconvinced to install the application.

Consequently, 5 Miles turned to progressive web apps. The new technology not only increased user experience but also provided significant upgrades that exceeded what their previous website offered.

The company experienced remarkable results by transitioning to an ecommerce PWA:

  • 50% decrease in bounce rates;
  • 30% increase in time spent on site;
  • 30% better conversion for users who arrived via Add to Home screen.

PWA Development Guide: Creating Progressive Web Apps

9. Garbarino

Garbarino

Garbarino, a leading electronics and home appliances retailer in Argentina, implemented a Progressive Web App (PWA) to elevate the customers’ shopping experience.

To expand their business, they encountered the same challenge as Blibli: unreliable network coverage. Thus, PWA can address this connectivity issue.

Garbarino’s PWA is adaptive to various screen sizes. Users can browse offline and add a shortcut to the home screen. The PWA also allows users to search for product information via QR code scanning.

The design ensures a user-friendly interface, with practical features like filters and discounts for easy use. These elements are crucial for a smooth product selection and purchase experience.

As a result, Garbarino can:

  • Increase the conversion rate by 27%;
  • Improve page views by 35%;
  • Decrease the bounce rate by 9%.

10. Debenhams

Debenhams

Debenhams is a British multinational retailer with hundreds of stores worldwide. In 2018, their website needed to be faster. The company also needed help with conversion rates.

Firstly, they investigated their target customers and found that most of their shoppers used mobile phones to browse products. Due to the high cost of developing a native app, they decided to develop a PWA.

As a result, the company attracted more traffic and more conversion rates. Specifically, they could:

  • Increase by more than 57% of online traffic through mobile devices;
  • Enhance revenue stream from mobile devices by 40%;
  • Improve overall conversions by 20%.

One thing you could learn from this Debenhams WPA is how it presents its product offerings. On the website, Debenhams equips itself with smooth navigation and convenient filters.

The home page was designed to allow users to easily browse different products (nightwear, household appliances) or different brands (boohoo, DP, Wallis).

A/B Testing for Progressive Web Apps – Implement Effectively

11. Eleganza

Eleganza

Eleganza is a well-known high-end fashion retailer. Based in the Netherlands, they are well-known for selling brands such as Versace, Michael Kors, and more.

The company needed to move to a newer version of their ecommerce engine. The owners of the store found that the loading time of the website was slow. The website also experienced server crashes frequently.

As a result, Eleganza implemented PWA to modernize its website with positive results. After the integration, the server response speed surged to 372%. They experienced a 23% faster loading speed for their web pages, with page visits per session growing by 76%.

Also, Eleganza’s PWA improves customers’ checkout experience with faster loading speed. Besides, they also work on offering their customers more secure payment options. Thus, Eleganza realized that PWA was a worthy investment and one of the outstanding PWA examples that you can learn from.

12. OLX

OLX

OLX is an Amsterdam-based global online marketplace operating in 45 countries. As 90% of its traffic comes from mobile phone websites and native apps. However, their website had slow loading speed, leading to increased bounce rate.

As a solution, OLX sought PWA solutions in 2019. After they launched their new website with PWA integration, the customer engagement increased. Specifically, the company:

  • Attracted 100.3 million total visits
  • Saw a 250% increase in re-engagement rates
  • Enhanced by 146% in click-through rates
  • Reduced bounce rate by 25.56%

OLX’s PWA allows users to search for products and save their searches without an internet connection. When the users connect to the internet, the website will update the latest information.

13. Konga

Konga

Konga is an online store in Nigeria that provides a wide range of products, including home appliances, toys, electronics, and clothes. As developing sophisticated apps can be expensive for several businesses in Africa, Konga decided to implement PWA.

Konga’s PWA can be beneficial for those with poor internet connection. Besides, as 81% of Nigerians face challenges in accessing the Internet, this can be where a PWA example showcases all its potentials.

Konga’s KXPRESS service, their in-house logistics chain, is a notable feature. It ensures that ordered products are delivered to customers efficiently. Overall, the PWA eCommerce solution by Konga emphasizes speed, functionality, and effective performance, even on slower 2G networks. The ease of finding items on their platform is particularly impressive.

14. JUMIA

JUMIA

Another PWA example is Jumia, one of the leading e-commerce websites in Africa. Joining the PWA journey since 2016, they aimed to optimize users’ experience just like how they experience it on mobile phones.

Back in 2016-2017, in sub-Saharan Africa, 63% of the mobile connections were on 3G networks. Many users had very poor connectivity and could only visit the site from low-end phones with data limitations. Consequently, downloading an app requiring loads of data could be a hassle.

Jumia’s PWA came as a solution with astonishing results:

  • 33% higher conversion rate
  • 50% lower bounce rate
  • 12 times more users versus native apps (Android & IOS)
  • 5 times less data used
  • 2 times less data to complete first transaction
  • 25 times less device storage required

Conclusion

Developing retail or e-commerce progressive web apps offers numerous benefits. To ensure success, you need to focus on crucial aspects such as user interface, performance optimization, and responsive design.

Most importantly, having a reliable development partner such as Nevina Infotech is critical. You can unlock the full potential of PWAs with a cutting-edge digital experience.

If you want to discuss this further on PWAs, or need a team to develop software as you expect, get in touch with our experts soon!

Read More:-

  1. How Much Does Progressive Web App Development Cost In 2023?
  2. Top PWA Frameworks for Progressive Web App Development
  3. Top eCommerce Trends That Will Shape 2023 and Future
Rahim Ladhani
Author

Rahim Ladhani

CEO and Managing Director

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