Ecommerce is one of the most rapidly growing industries in today’s contemporary epoch. To provide a seamless experience to users, augmented reality app development has entered the eCommerce industry.
In the eCommerce industry, the most challenging task is to provide a similar look and feel to the online store as it was in a retail shop. It is not possible to try products before purchasing in the online store, so AR helps to make it possible virtually.
As many technologies are already being used in the eCommerce industry to provide a better user experience, augmented reality can also build an eCommerce store.
What is AR in eCommerce?
This a compelling step to bring better interactivity and engagement towards the eCommerce application. Augmented reality is a bunch of various technologies that help companies develop an app that gives real-life experience to the users.
Augmented reality in eCommerce applications will provide the same real-life experience but virtually through their smartphone camera. Such technology can be used in Magento eCommerce development to enhance the shopping experience and build user trust.
With the help of augmented reality in eCommerce, the overall sales of eCommerce applications can boost, and more users can get attracted to the application.
How does an eCommerce Business use AR?
With the help of augmented reality in eCommerce, it will enable users to view the products through their smartphones whenever they want before they purchase the products.
Here are some examples of how eCommerce merchants will use AR.
1. Try virtually
Many people complain about not liking the product once they wear it in real life. To solve such a problem, eCommerce stores use augmented reality so that customers can try the clothes on themselves through their phone cameras.
If users don’t like the product after purchasing it, they want to shop again from your store, and you may lose customers, so to overcome such a problem, try virtually is used in an eCommerce store.
2. Preview placement
Before purchasing any product, many questions arise in customers’ minds that confuse them as to whether to buy the product or not. Unfortunately, such questions are difficult to solve when purchasing things online.
With the help of preview placement, buyers will get a real-time look and feel of the product and show them how the particular product will appear in the real world.
3. Interactive user manual
Suppose you are a merchant selling a product experiencing a learning curve before any new users use it. In that case, an excellent augmented reality application with an interactive user manual will help users understand how the products will work in the actual world.
Such an application will react rapidly to the actions made by users and will also provide on-page support while using the software, website, or application.
With the help of Magento eCommerce development services, ample AR user manual applications will scan the particular product and show the buttons in the real world with graphical arrows and animations.
4. Social media filters
If you had used Instagram stories, Snapchat, or other social media applications earlier, you would have indeed used filters based on Augmented Reality.
Using such filters lets users have fun and see their faces with different filters and have fun with their friends. Moreover, such filters can be used with the help of Augmented Reality technology.
Benefits of using Augmented Reality in Ecommerce
Augmented reality in eCommerce will help fill the gap between physical and online shopping and satisfy them by providing incredible facilities and making it easier for buyers and sellers.
You can hire the best Magento development company to develop an eCommerce application based on augmented reality technology for your business.
Let us go through some of the significant benefits of AR in an eCommerce business.
- Enhance customer engagement
- Reach more customers
- Reduce returns
1. Enhance customer engagement
Augmented reality is the most interactive technology that can engage users in your application for a long time. It will attract customers to your application and hook them up with your application.
If your web app is appealing and engages the buyers, then they are more likely to purchase products as long they stay. On the other hand, if they don’t shop anything but stay for a longer time, it means they have built a relationship with your application and can visit again.
2. Reach more customers
It is an essential task to attract more customers to your applications. Unfortunately, people avoid trusting new applications or businesses to purchase any products.
As a result, you need to build an eCommerce store that is unique and attractive enough to reach more customers and attract them to your eCommerce business app.
3. Reduce returns
With the help of augmented reality technology, you can provide your customers with plenty of information about a product by using a video or image of the product. You can also provide a 3D view of the product.
While you develop an eCommerce store, add images and videos of the specific product so users can know the product better and go through it before purchasing the product.
Top Trends of AR in eCommerce Business
Nowadays, B2C companies use augmented reality technology in applications to bring a hugely wise experience to the users. But B2B eCommerce website has also shaken the eCommerce market.
Virtual showrooms by using AR technology will augment the way people are shopping digitally. It will transform a standard room into a digital space that will help the buyers view the products.
With the help of virtual showrooms, people will be able to place the product virtually in an empty room and see how it will look in real life. People can also know the product’s characteristics similar to the physical showroom.
By using AR, the user can take a virtual tour of the store and search for what they want to purchase. However, in-app navigation, which is possible using AR technology, is mainly for mobile applications.
Such eCommerce mobile applications based on AR technology can help buyers search for an enhanced shopping path. They can find the exact location of the product quickly.
Chatbots in eCommerce app
Implementing chatbots in eCommerce applications will help users interact with them similar to the salesperson in a physical store. Nowadays, shoppers want to buy products with ease, and it is possible with the help of chatbots.
To implement chatbots in the eCommerce application for your business, you can use the Magento platform as Magento is beneficial for eCommerce stores and the best platform to develop an online store.
AR enhances the shopping experience
The way people shop online has been changed with augmented reality in eCommerce files. Augmented reality will help them see the actual product they are purchasing.
Such technology can augment the users’ shopping experience in many shopping industries such as fashion, home decor, and much more. Due to AR, users can see the product and get a better look and feel before purchasing.
One of the most discerning use cases of augmented reality in eCommerce applications is the ability to provide a 360-degree view of a product in the form of 3D.
Such a function can be remarkably effective for component sourcing scenarios, where the developers can understand how the component will appear in the end product design.
How to Implement AR in eCommerce Business?
Here are some steps you can use to build an eCommerce store using augmented reality.
Define your business objectives
Before you implement augmented reality technology in the eCommerce app for your business, you need to clarify what you want to gain and how it will help your customers.
You will ensure and take care of your customers’ requirements and ways to fulfill them. You can also learn and get knowledge from the user’s demands and overcome customers’ needs.
Select the AR tools you will need
Once the idea of what to develop is clear in your mind, later, you can start selecting the tools you want to use in your eCommerce application. You can hire a Magento developer to help you choose the tools.
Here are some of the points you need to worry about:
License type: If you want to develop an application with a fixed budget, you must choose an AR platform that will provide a free license. Some AR solutions are that they will provide free and commercial licenses.
Supported devices: No matter whether you are planning to access your augmented reality app on mobile devices, PC, or AR glasses, ensure that the tools you have selected will work for the hardware of your application.
Supported OS: If you want to build an eCommerce store for multiple operating systems, ensure that your selected platform is compatible with all the operating systems.
Abilities: Precisely classify every platform to check whether they will have the exact features you need.
Advertise your new tool
Once you have completed making the new tool, you will need to ensure that everyone is aware. Here are ways to advertise your agency:
Make a demo video: You will need to make a promotional or informative video for your application to show how it works.
Display in-app instructions: You will need to provide simple directions so users will understand how to use and get the most out of your app.
Create your content shareable: Allow users to share their experience using augmented reality with their family and friends.
Many technologies can be used in eCommerce businesses to enhance the user’s shopping experience. But AR is one of the most trending and latest technologies which must be used in an eCommerce business.
As you have all the knowledge of using augmented reality for your eCommerce business app, you will need to hire a Magento developer to implement AR technology in your eCommerce app.
How can AR help increase customer engagement?
Augmented reality is natively very interactive, which will keep your users attracted to your eCommerce app for the long term by giving them more opportunities to purchase. So even if they don’t buy anything, they will surely return to your app.
What’s the first thing I should do to explore using AR in my eCommerce business?
Clarify what you want to gain and what your customer needs before you start planning and plotting your eCommerce app. You will need to understand what you have to provide to your customers for giving them a smooth shopping experience.
What does AR-based eCommerce website development cost?
The eCommerce website development cost is never fixed because it changes depending on various factors and functionalities. Therefore, it is impossible to know the exact cost of developing an AR-based eCommerce website. The cost will depend on the features, tools, platform, and operating system you are creating the application.